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This registration page is strictly for exhibitors that are registering for booth space.

If you are a buyer looking to register for show floor access, please click here to be redirected to the attendee registration site. 

Flavors of Carolina
Wednesday, February 10, 2027

NEW EXHIBIT HOURS: 11:00 AM - 7:00 PM

Deadline to Apply for Booth Space

October 30, 2026 11:45 PM
See you in 155 days 17 hours 29 minutes
  • 155
    Days
  • 17
    Hours
  • 29
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  • 26
    Seconds

Showcasing What’s Grown. Raised. Caught. Made. in North Carolina

Hosted by the North Carolina Department of Agriculture & Consumer Services, Flavors of Carolina 2027 is North Carolina’s premier food and beverage sampling and networking event — where the very best of our state’s farms, waters, and kitchens come together with key decision-makers from across the food industry. Got to Be NC members will showcase their finest products to key buyers and decision-makers from retail, restaurants, foodservice, schools and universities, healthcare, government institutions, ABC stores, farm stores, brokers, distributors, and media influencers — all under one roof.

For Exhibitors

If you’re a Got to Be NC member, Flavors of Carolina is your opportunity to make powerful connections with influential buyers actively seeking fresh, high-quality, local products. Build relationships, generate leads, and gain valuable insights into what it takes to bring your products to market.

If you are not a current member of the Got to Be NC marketing program, in addition to applying for booth space you must also apply for membership. There is no fee to join but you must meet certain criteria. Click here to review the criteria and here to apply for membership. 

Note:This is a wholesale trade show—not a retail selling event. Exhibitors do not sell products directly to the public. Instead, the focus is on connecting with qualified buyers, showcasing your products, and generating wholesale orders and future sales opportunities. Sampling allows buyers to experience your products firsthand, helping create lasting impressions and opening the door to valuable business relationships.

Booth Information

Approved exhibitors will receive a payment link via email. Payment is due within two business days of receiving the approval email, and booths are not considered secured until payment has been received. 

10' x 10' Single Booth = $325 / Early Bird = $315

20' x 10' Double Booth = $650 / Early Bird = $630

30' x 10' Triple Booth = $975 / Early Bird = $945

20' x 20' Quad Booth =   $1,100 / Early Bird = $1,260

You must be registered by September 30, 2026 to take advantage of early bird rate.

Each 10'x10' draped exhibit booth includes:

  • (1) Draped 8' Standard-Height Table
  • (1) Undraped 6' Standard-Height Table 
  • (2) Folding Chairs / (1) Wastebasket
  • (1) Standard Electric Outlet 110v/20 amp - (Additional electricity can be purchased onsite.)
  • Self Serve Ice 
  • Access to Exhibitor Food Buffet
  • 8' Pipe and Drape Back Wall / 3' Pipe and Drape Side Divider

Show Floor Tentative Layout

Flavors of Carolina 2026 Tentative Floor Plan

Flavors of Carolina 2027 Tentative Floor Plan

New Product Showcase - Highlight Your Latest Innovation

The New Product Showcase puts the spotlight on the latest and most exciting products hitting the market from Got to Be NC members — proudly Grown, Raised, Caught, and Made in North Carolina.

As an exhibitor, this exclusive feature gives your brand the chance to stand out, generate buzz, and capture buyer interest before the show even begins. 

Whether you’re making your Flavors of Carolina debut or introducing a new product line, the New Product Showcase positions you in front of attendees, sparking conversations and building momentum with buyers and industry leaders from the very start.  If your product is perishable, you may display the packaging instead. All products will be returned after the show. 

Insurance and Permits

Certificates of Insurance: Approved exhibitors must submit a Certificate of Insurance (COI) that lists the Greensboro Coliseum Complex and the NCDA&CS as an additional insured. The minimum requirements are $1,000,000 Combined Single Limit for each occurrence. 

COI Example: Click here to view the COI example that has the exact verbiage required.

Breweries, Distilleries, and Wineries: A Limited Special Occasion Permit from the ABC Commission is required to offer samples containing alcohol. Contact the ABC Commission at (919) 779-0700 for permit questions. 

Deadline: Certificates of Insurance and Limited Special Occasion Permits (if applicable)  are due by November 20, 2026 and should be emailed to Sara.Lilley@ncagr.gov.

Got to Be NC Buyer Exchange

The Got to Be NC Buyer Exchange is scheduled for Tuesday, February 9, 2027, from 8:00 a.m. to 5:00 p.m. Details about the Buyer Exchange will be shared via email with all Got to Be NC members at a later date. We’re sharing the date now so you can plan accordingly, especially if you will need a hotel room.

Hotel Information

TownePlace Suites by Marriott Greensboro Coliseum Area: 3304 Isler Street, Greensboro, NC 27407 - Click here or call (336) 763-8900 reserve your room at the group rate. 

NCDA&CS has arranged a special group rate of $119 per night at the TownePlace Suites by Marriott Greensboro Coliseum Area for event attendees and exhibitors. The deadline to book at this rate is Friday, January 8, 2027.

Event Parking

Greensboro Coliseum Complex Special Events Center
2058 Ellington Street, Greensboro, NC 27403 -
Please use this address for parking and follow event signage to the building entrance.

Past Shows

Flavors of Carolina 2026 Video
Flavors of Carolina 2025 Video
Flavors of Carolina 2024 Video
Flavors of Carolina 2023 Video

Rules and Regulations

Before signing up for booth space, please read the Exhibitor Rules and Regulations found here. Cooking rules can be found here