Fresh Perspectives. Stronger Brands. Smarter Marketing.
The GBA Marketing Conference is the premier in-person learning experience for Georgia bank marketing professionals. Programming covers the full spectrum of skills, best practices, latest trends and good ideas for practitioners. Peer networking and idea sharing flourishes during the conference, forging relationships and opportunities for further growth.
This event has two valuable components. There are registration options to attend either or both programs.
1. AI for Bank Marketing Workshop – A hands-on pre-conference workshop exploring practical ways to use AI in bank marketing.
We’ll explore how AI is changing online search and work through exercises focused on content creation, problem-solving and helping your bank get found. Topics will be shaped by a participant survey.
2. Traditional Conference -- Topics planned include:
- Increasing Your Bank's Social Media Following
- Marketing's Role in the Customer Journey
- Extended Peer Sharing
- Mergers & Acquisitions Rebranding
- Building Buy-In For Your Ideas
Who Should Attend: Chief marketing officers and marketing professionals at all levels.
Insights for Success
From hands-on AI exercises to sessions on social media, in the customer journey, rebranding after a merger or acquisition and building buy-in for your ideas, there’s plenty to bring back to your bank. You may sign up for the AI for Bank Marketing Workshop , the conference or both.
Scenic Coastal Views
Experience all that Jekyll Island has to offer, from beautiful beaches and spectacular coastal scenery to exciting outdoor recreation and rich cultural history. Explore iconic landmarks, enjoy miles of picturesque biking trails, and discover why this Georgia island is a destination worth experiencing.
Networking That Matters
More than just a learning experience, this conference creates opportunities to connect and collaborate. Alongside an engaging lineup of professional development sessions, built-in breaks and downtime give attendees the chance to share ideas, exchange experiences, and build lasting connections.
Support This Event!
Join as a platinum, gold or silver sponsor.
This attendee-favorite event is made possible through the generous sponsorship of eligible GBA Associate Members and Strategic Partners.