Power hour: Elevating sales team performance through better hiring

Recruitment and sales leaders know that sales performance starts with hiring, yet many organisations still struggle to consistently identify, select, and retain high‑performing sales talent.

This three-part Power Hour series brings together industry expertise from the REC and Paul Waters Associates, alongside real‑world member experience, to explore how improving hiring decisions can elevate sales capability, reduce early attrition, and drive stronger long‑term performance.

Across the series, each focused session will explore a different aspect of effective sales hiring, from improving selection accuracy to embedding structured, objective processes and maximising long‑term impact. With the support of the behavioural assessment tool SPQ*GOLD, you’ll learn how to strengthen sales teams from day one.

What you'll learn

Across the series, we will cover:

• How better hiring decisions impact long‑term sales performance and retention
• The commercial benefits of using predictive, objective assessment tools in sales recruitment
• How structured interview processes improve hiring confidence and consistency
• Real‑world evidence from organisations already integrating SPQ*GOLD into their hiring
• Practical actions sales leaders can implement immediately to improve hiring outcomes

Each session combines expert insight, member experience, and practical discussion to ensure you leave with clear, actionable takeaways.

Dates available:

Booking information:

Free of charge for REC & TRN members 

If you wish to become a REC member to attend these events and to gain unlimited access to our full range of business and legal support, speak to our team today by calling 0207 009 2100 or emailing info@rec.uk.com