
This free event is now available for on-demand registration and access through July 22, 2026. Once registered, the on-demand content will become available.
Marketplace Simulations offers a three-step process to prepare, measure, and guide professionals for marketing success.
Step 1: Practice running a marketing program
Employers demand analytical thinking, resilience and flexibility, plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put it to use.
A Marketplace simulation develops these skills by placing you in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in real life and game play.
Step 2: Assess demonstrated competencies
Employers want to see what you can do on the job, when the stakes are high and resources are limited.
Marketplace observes the work you do, the marketing decisions you make, the outcomes of those decisions, and how you respond to those outcomes.
From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.
Step 3: Create Personal Development Plan
What you measure, you can manage.
Knowledge of one’s strengths and weaknesses is powerful.
You can show employers real performance data—not just promises or personality profiles.
And Marketplace will prepare a Personal Development Plan to improve on your strengths and weaknesses; it will even offer career advice.
Attend this webinar to learn how Marketplace Simulations can 1) enhance your marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) create a Personal Development Plan take to advantage of your strengths and work to improve areas where you fall short of your goals.
Whether you are just starting your marketing career or are 10 years into it, Marketplace can provide you with thoughtful, individualized guidance.
The best part? You don’t have to do any extra preparation or self-reporting. You simply play an engaging marketing simulation, and Marketplace Simulations does the rest!