CRM AI Dealership Boot Camp
Build a Customized
Roadmap for Success
Sept. 24, 2026
8:30 a.m. - 5 p.m.
Topgolf Auburn Hills
500 Great Lakes Crossing Drive
Auburn Hills, MI 48326
Registration: $149
Due to the immersive nature of this workshop, enrollment is limited.

Build an AI Workforce
To Power Up Your
CRM Performance
This hands-on workshop outlines how to use AI strategically for measurable outcomes. It’s designed to help dealership leaders move beyond experimentation and build a customized action plan that includes how to integrate AI into your sales, BDC and customer engagement operations.
Leave with a customized AI workforce blueprint that identifies opportunities, priorities, workflows, and next steps for your dealership.
- Get mapped processes that show where AI fits (and where it doesn’t)
- Set up and customize AI for your CRM with an AI opportunity map
- Determine AI workforce roles and responsibilities
Why You Should Attend
Join us for this immersive workshop and leave with everything you need to build a customized AI strategy.
LEARN BY EXAMPLE
Learn how leading dealerships are leveraging AI throughout the customer lifecycle to improve lead response, appointment rates, follow-up consistency, customer retention, and sales productivity.

MOVE BEYOND EXPERIMENTATION
Collaborate with industry trailblazers to identify high-impact AI opportunities, build an AI workforce strategy, and develop a practical implementation roadmap that will help:
Collaborate With Trailblazers
in Automotive AI Strategy
and Operational Transformation

Jon Purdy
Senior Director of Professional Services and Industry Engagement
CDK
With more than 35 years of automotive retail experience, Jon is known for helping automotive retailers drive measurable performance improvements. Specializing in change management, retail best practices, and strategic advisory, Jon equips dealer leaders with actionable insights they can immediately apply to increase profitability, optimize processes, and elevate the customer experience.

Chris Spensley
VP of PMO and Readiness
Impel
Chris is an automotive retail executive with more than 25 years of experience driving operational efficiency and technology adoption across dealerships, OEMs, and automotive technology companies. His expertise includes retail transformation, P&L improvement, and change management. Chris leads cross-functional readiness initiatives to deliver measurable impact at every stage of the customer journey.
Who Should Attend
AUTOMOTIVE DEALERS
Dealer Principals and General Managers
Sales Managers and Sales Team
BDC Managers and Representatives
Anyone responsible for lead handling, process or performance
- 8:30 a.m. - 9 a.m.Registration + Breakfast
- 9 a.m.Workshop Starts
- 12 p.m. - 12:30 p.m.Lunch
- 4 p.m.Workshop Ends
- 5 p.m.Happy Hour + Gameplay
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