CDK in partnership with Impel AI

CRM AI Dealership Boot Camp

Build a Customized
Roadmap for Success

Sept. 24, 2026
8:30 a.m. - 5 p.m.

Topgolf Auburn Hills
500 Great Lakes Crossing Drive
Auburn Hills, MI 48326

Registration: $149

Due to the immersive nature of this workshop, enrollment is limited.

Power Up Your CRM Performance

Build an AI Workforce
To Power Up Your
CRM Performance

This hands-on workshop outlines how to use AI strategically for measurable outcomes. It’s designed to help dealership leaders move beyond experimentation and build a customized action plan that includes how to integrate AI into your sales, BDC and customer engagement operations.

Leave with a customized AI workforce blueprint that identifies opportunities, priorities, workflows, and next steps for your dealership.

  • Get mapped processes that show where AI fits (and where it doesn’t)
  • Set up and customize AI for your CRM with an AI opportunity map
  • Determine AI workforce roles and responsibilities

Why You Should Attend

Join us for this immersive workshop and leave with everything you need to build a customized AI strategy.

LEARN BY EXAMPLE

Learn how leading dealerships are leveraging AI throughout the customer lifecycle to improve lead response, appointment rates, follow-up consistency, customer retention, and sales productivity.

Learn By Example

MOVE BEYOND EXPERIMENTATION

Collaborate with industry trailblazers to identify high-impact AI opportunities, build an AI workforce strategy, and develop a practical implementation roadmap that will help:

Collaborate With Trailblazers
in Automotive AI Strategy
and Operational Transformation

Jon Purdy

Jon Purdy

Senior Director of Professional Services and Industry Engagement 
CDK 

With more than 35 years of automotive retail experience, Jon is known for helping automotive retailers drive measurable performance improvements. Specializing in change management, retail best practices, and strategic advisory, Jon equips dealer leaders with actionable insights they can immediately apply to increase profitability, optimize processes, and elevate the customer experience.

Chris Spensley

Chris Spensley

VP of PMO and Readiness 
Impel

Chris is an automotive retail executive with more than 25 years of experience driving operational efficiency and technology adoption across dealerships, OEMs, and automotive technology companies. His expertise includes retail transformation, P&L improvement, and change management. Chris leads cross-functional readiness initiatives to deliver measurable impact at every stage of the customer journey.

Who Should Attend

AUTOMOTIVE DEALERS

Dealer Principals and General Managers

Sales Managers and Sales Team

BDC Managers and Representatives

Anyone responsible for lead handling, process or performance

Agenda at a Glance
  • 8:30 a.m. - 9 a.m.
    Registration + Breakfast
  • 9 a.m.
    Workshop Starts
  • 12 p.m. - 12:30 p.m.
    Lunch
  • 4 p.m.
    Workshop Ends
  • 5 p.m.
    Happy Hour + Gameplay

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