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Fix what AI can’t find. Is your institution showing up when AI search recommends programs?
This free event is now available for on-demand registration and access through September 10th, 2026. Once registered, the on-demand content will become available.
Prospective students are using ChatGPT and AI-powered search to explore programs and build shortlists. If your content isn't structured for AI discoverability, you're invisible and losing students before you know they existed.
Many institutions don't know which programs are invisible to AI, which pages fail accessibility standards, or what to fix first. Traditional SEO tools check technical signals. But they don't give you objective content intelligence across on-site performance and off-site discoverability.
In this session, you'll learn:
- How AI systems evaluate and surface university content, and why clarity, structure, and intent determine whether your programs appear in AI-generated answers
- Why traditional SEO alone no longer guarantees visibility in an AI-first search environment
- How to assess your institution's AI search readiness and identify what to fix first, not just what's broken
We'll share a practical framework to score your content readiness, prioritize fixes by impact, and align your content strategy so you can stay competitive as AI reshapes digital discovery.
You'll leave with a clear action plan to improve discoverability and differentiation, starting with what matters most.