This free event is now available for on-demand registration and access through November 12th, 2026. Once registered, the on-demand content will become available.
Every marketing educator is asking the same question right now: how do I prepare students for a discipline that AI is fundamentally reshaping? The tools are evolving faster than any syllabus can keep up with, and the line between what students should learn to do themselves and what they should learn to do with AI is far from settled.
This session offers a practical framework for the AI competencies that matter most in marketing today—drawn from both academic and industry perspectives—and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation.
Key Takeaways:
Registrant Information
Please note: A business email is preferred. We use two-step verification to protect you and will send a verification code via email when you log into the event.
