How Should We Teach AI Marketing?

Every marketing educator is asking the same question right now: how do I prepare students for a discipline that AI is fundamentally reshaping? The tools are evolving faster than any syllabus can keep up with, and the line between what students should learn to do themselves and what they should learn to do with AI is far from settled.

This session offers a practical framework for the AI competencies that matter most in marketing today—drawn from both academic and industry perspectives—and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation.

Key Takeaways:

• A clear framework for the AI marketing skills employers now screen for 
• Why traditional assignments and assessments fail to develop these competencies
• Three practical approaches for embedding AI skill-building into your courses next semester — without starting from scratch
• A live walkthrough of a Novela AI marketing simulation designed to build these skills in the classroom