East Holiday & Winter Selling Show I Uncasville, CT - June 23-24, 2027

Primary Contact Details

Fill out the information below, then click Next to continue.

Select a Table Registration Type below, which determines your pricing and badge allotment.

Once your registration has been submitted, any table modifications or cancellations require SM/CM approval.

*Please email your SM/CM and copy events@unfi.com to initiate the request.

Table Pricing by Category

Grocery, Frozen, Dairy, Wellness, GM/HBC:
> Tier A - $0- 2.49M: $6600 Full, $4600 Shared
> Tier B - $2.5-10M: $7600 Full, $5600 Shared
> Tier C - $10M+: $8600 Full - Tier C suppliers must register for a full table. If shared table type is selected, registration will be updated to the full table size.

*Showcase tier will be based on supplier’s total UNFI purchase dollars in FY26.

UpNext: $4600 Full

Professional Services: $4500 Full, $3000 Shared

Store Supplies: $5000 Full, $3000 Shared

Bakery/Deli/Specialty and Meat & Seafood: $7000 Full, $4000 Shared 

Produce and Floral: Only full tables are available. Please reach out to your CM for pricing.

Badge Details

 Badge Allotment

•  2 Full Tables = 8 complimentary in-person badges per show.
•  Full Table = 4 complimentary in-person badges per show.
• Shared Table = 2 complimentary in-person badges per show.

Need additional badges? Please use the Additional Badge option within Sponsorships & Additional Add-On's (Page 3).