What 1.6 Billion Form Interactions Reveal About UX, Conversions, and Drop-Off

What if you could pinpoint exactly where your forms are leaking value—and fix it before it impacts your pipeline, onboarding, or customer experience?

Join the American Marketing Association and FormAssembly for a deep dive into the results of a decade-long analysis of form performance data across 1.6 billion user interactions. This session will uncover the common traits of high-performing forms—and the small changes that drive big improvements in completion rate, time to convert, and user trust.

You’ll walk away with data-backed strategies that can be applied across industries, platforms, and form types—whether you’re collecting leads, managing compliance, or powering internal processes.

You’ll learn:

• Where users are most likely to abandon your forms—and how to fix it
• What the best-performing forms do differently (with real examples)
• How small UX and copy tweaks can increase conversions by up to 43%
• Why field-level data matters—and what to monitor going forward
• How to transform forms from passive data collectors into performance assets