Most farms have a good product and no good way to talk about it, and the ones that do have words usually wrote them three years and two enterprises ago. This workshop separates marketing from storytelling, digs your story out of the work you already do all day, and settles which of the four ways to tell it (visual, oral, written, immersive) fits the way you actually farm.
About the presenter: Daniel James is a documentary storyteller who builds marketing systems for farms and food businesses, and has been photographing and filming Virginia agriculture since 2013. (herdventures.org or @herd.ventures)
For more information, please contact Marian Dalke at (540) 232-6010 or mdalke@vt.edu.
If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please call (804) 524-3292 / TDD (800) 828-1120 during business hours of 8 am. and 5 p.m. to discuss accommodations five days prior to the event.