Summary - Cornell Institute of Biotechnology

The Cornell University Institute of Biotechnology in Ithaca, NY is a major interdisciplinary hub that supports cutting-edge life science research across the Cornell University campus. The institute brings together researchers working in genomics, proteomics, bioinformatics, synthetic biology, and biomedical engineering, with strong applications in human health, agriculture, and environmental science.

It houses multiple advanced core facilities—including high-throughput sequencing, proteomics, imaging, and computational biology—that are heavily utilized by faculty, postdocs, and students conducting both basic and translational research.

Cornell consistently attracts hundreds of millions of dollars annually in research funding across the life sciences, with a significant portion supporting biotechnology-driven initiatives through federal sources such as NIH and NSF. This level of funding translates into well-equipped labs and continuous demand for reagents, instrumentation, and innovative technologies.

This event includes a table at our venue, promotion of the event and detailed logistics 48-72 hours before the event giving you the specific location of the event and all instructions needed to conveniently arrive day of event, unload and set up for the successful promotion of your products and brand. We are an extension of your sales team, working months ahead so you can just show up and sell!

Included in every event is our unique electronic marketing, where your logo and description of your offering is prominently displayed and hyperlinked to the page of your website you choose (we recommend a promo page) or to your own email address for advance visibility. We send out to our own list serv of the institution, curated often over years and up to date, and often sent to the institution list serv by our contact or other champion.

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The Scientist Solution sales method commercialized in 2003 as a result of the Founder's own experience seeing triple digit annual growth. Being on site in or near the labs is the single most efficient way of reaching your customer. Cold calling is inefficient and expensive. In one 90 minute to 2 hour event expect better results than a week or two of cold calling. National conferences are excellent for brand visibility but few scientists remember the conversations they had at any of the booths no matter how great the product. It is not unusual to see orders even before you do your follow-up!

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