Home - The Data-Driven Approach to Recruiting Adult Learners

This six week asynchronous online course is designed for anyone with responsibility to affect adult learner enrollment from strategy creation to execution of outreach and recruitment. Informing the course will be findings from the largest survey sample of potential adult learners (300,000 over the past four years) including a deep understanding of which adults intend to enroll, their preferences for institution type and modality as well as their motivations and barriers to enroll.

The course will go deep into data science informed marketing strategy and execution, highlighting various modern techniques to recruit these learners to your institution including person-level predictive modeling and the best practices of database and probability marketing.

Course Objectives

Full understanding of the current landscape of adult learner needs with a focus on those who have intent to enroll
Understanding of the evolving media/advertising platform capabilities and best practices
Tips on how to manage your agency partners to execute affordable and successful adult learner recruitment campaigns
Develop an understanding of the differences between descriptive and predictive models and the best practices to maximize success with both
Take a deep dive and learn how data science and data modeling, including an understanding of concepts such as machine modeling, algorithms, predictive modeling and more, are imperative to the development of a successful marketing campaign.

About the Instructors

The course is designed by the experts and colleagues from CollegeAPP, the leading adult learner recruitment strategy service in the US. CollegeAPP staff who have deep background and experience in survey research, database marketing, media placement and management, enrollment and admissions will lead the classes.
The instructors will offer a combination of high level advertising industry trends and challenges as well as best practices learned in real time through active outreach and recruitment campaigns across the country.

Earning Your Credly Digital Badge

To successfully complete this course and earn your Credly digital badge, students must miss no more than 2 assignments.
All assignments must be submitted within two weeks of the course end date to count towards your Credly digital badge.
Credly digital badges are shared with successful students approximately three weeks after the final day of class.
An instructor is available to answer questions and provide feedback on homework assignments. Ensuring that all course material is read and assignments are submitted on time is the responsibility of the student.

Online Delivery

The workshop is six weeks long and offered online. It can be purchased by individuals or by organizations and institutions. A 15% discount is available for groups of 5 or more individuals attending from the same organization or institution school (registering at the same time).

Private Cohorts

If you are interested in purchasing a private group cohort for up to 25 individuals for your organization or institution, please contact Elizabeth Warner, Senior Director of Event Operations, to schedule.

Cancellation Policy

Students who withdraw from the course within one week after the start of the course may request a full refund, minus a $150 processing fee.

Students who withdraw within two weeks after the start of the course may request to be re-enrolled in a future section for a $350 re-enrollment fee. Students who fail to re-enroll will forfeit their entire registration fee. All requests for refunds or re-enrollment must be made via email to your instructor and membershipservices@cael.org.

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