WELCOME

GBTA Convention 2025 in Denver, Colorado will bring together the best of the best from around the industry and globally to connect, learn, and grow the future of business travel.

As you craft your 2026 sales plans, business transient will play an even more important part of your business segment mix in 2026. Getting in front of those important buyers and influencers at the GBTA Convention in July will no doubt be on your mind as this is the pre-eminent business travel event of the year.

STEP 1: GBTA REGISTRATION

If you are planning to attend GBTA this year, the first step is to register directly with GBTA, as they require a separate registration fee to attend. This fee gets you access to the overall convention with an official name badge.

You can register for GBTA as follows:

  • CLICK HERE to register for your official GBTA badge that will list you as attending with Marriott International.
  • Be prepared with your credit card to pay your GBTA fees. Invoicing is no longer an option.
  • Be prepared to provide your confirmation number during your Marriott registration.

STEP 2: MARRIOTT REGISTRATION

Once you have completed your GBTA convention registration (if you have not, please see STEP 1: GBTA REGISTRATION above before proceeding with STEP 2), the next step is to confirm your participation with Marriott International.  During the registration process, you will have the option to select Full Marriott Participation as well as Education Day and/or Signature Client Event individually. Please note that if you do not register for the Full Marriott Participation you will not have access to the Marriott International booth or client appointments.

PARTICIPATION FEES

Marriott International offers you multiple options for participation at the GBTA Convention 2025. Options are listed below with their corresponding fees:

IMPORTANT: Please note that your GBTA registration is separate from your Marriott International registration. Details on how to register with GBTA for conference admission and your badge can be found under the "STEP 1: GBTA REGISTRATION" section above.

Full Marriott Participation
(Includes access to the Marriott International Booth, Appointments, Education Day, and Signature Client Event)

$4,175

Education Day AND Signature Client Event ONLY

$1,975

Education Day ONLY

$1,325

Signature Client Event ONLY

$1,150

APPOINTMENTS

IMPORTANT: For associates participating in the booth, appointments will be scheduled and confirmed by the GSO and Account Sales Teams. The appointment scheduler will open in late June or early July. Detailed information and instructions on how to join appointments will be sent ahead of time, allowing you time to prepare for the opening of the scheduler. Please note there will be limited spots available for appointments.

ATTIRE

  • Marriott International Booth: Business Attire (jackets but ties are not required)
  • Education Day: Business Casual, Jeans in good condition are acceptable, no rips or tears
  • Signature Client Event: This event will be held at the Sculpture Park at the Denver Performing Arts Complex. Attire is dressy casual.

COUNTDOWN TO GBTA Convention 2025...

  • 69
    Days
  • 12
    Hours
  • 41
    Minutes
  • 8
    Seconds
Register By
July 23, 2025 5:59 PM