TITLE: How Do I Build Dental Authority to be Recommended by AI
Speaker: Adrian Lefler
COURSE DESCRIPTION: AI-powered search is changing how patients find and choose a dentist, with tools like ChatGPT and Google Gemini pulling from multiple sources and synthesizing answers based on intent, not just keywords and links. This webinar breaks down how these AI systems research, what sources they trust, and why that changes how dental content should be created and distributed. You will see real AI search examples, then leave with a practical framework to improve AI-driven recommendations through clearer website and social content, a stronger Google Business Profile, and simple tracking of where AI is getting its information.
COURSE OBJECTIVES:
By the end of this course, the dental professional will be able to:
- Explain how AI-powered search engines interpret patient queries, retrieve information from multiple sources, and generate recommendations based on intent.
- Differentiate AI-driven search from traditional SEO and apply updated content best practices for websites and social media that improve AI comprehension and visibility.
- Optimize and monitor the key sources AI uses, especially Google Business Profiles, and track where AI platforms are pulling practice information over time to spot new opportunities.
TITLE: Dental Overhead Reduction
Speaker: Phil Cole
COURSE DESCRIPTION: Overhead is the silent killer of dental practice profitability. Most owners know their overhead is too high—but they don’t know exactly where the money is going, what’s fixable, and what a realistic target looks like. This 90-minute seminar changes that. Whether you’re a solo practitioner looking to take home more or a multi-location owner tightening operations before a transition, this course gives you the framework, benchmarks, and accountability to get your overhead where it needs to be.
COURSE OBJECTIVES:
By the end of this course, the dental professional will be able to:
- Calculate your true overhead percentage and benchmark every expense category against industry standards to identify exactly where you’re overspending.
- Optimize staffing, supply, and facility costs using proven negotiation strategies, vendor consolidation, and data-driven staffing ratios.
- Implement revenue growth and automation strategies that lower your overhead percentage without cutting quality—including fee schedule optimization, technology ROI, and marketing accountability.
- Build a sustainable overhead monitoring system with dashboards, team accountability structures, and a 12-month maintenance plan to keep your gains locked in long after the course ends.
TITLE: Achieving Cyber Resilience: Protecting Practice Data and the Bottom Line
Speaker Name: Paul Murphy
COURSE DESCRIPTION: The dental industry is facing an unprecedented rise in sophisticated cyberattacks, with ransomware and patient data theft threatening both practice revenue and long-term brand reputation. In this presentation, Paul Murphy will guide practice owners through the vital transition from relying on outdated, reactive IT measures to building proactive, data-driven cyber resilience. Attendees will learn actionable strategies to identify hidden network vulnerabilities, empower their staff to act as a "human firewall," and ultimately safeguard their patients' sensitive information from modern extortion tactics.
COURSE OBJECTIVES:
By the end of this course, the dental professional will be able to:
- Understand the crucial difference between IT management and dedicated cybersecurity, and why relying solely on traditional antivirus or a general Managed Service Provider (MSP) leaves your patient data exposed to advanced threats.
- Identify and secure the two most common entry points for cybercriminals: human error caused by sophisticated phishing scams, and unpatched technical vulnerabilities on practice firewalls and computers.
- Learn how to implement a data-driven "cyber check engine light" approach to continuously monitor your security metrics, verify that your defenses are working, and minimize the risk of costly business interruptions.