Primerica International Convention
July 7 - July 10, 2027 | Atlanta, GA
The Georgia World Congress Center & Mercedes-Benz Stadium
About Event
As a Primerican, there’s no better occasion to get your entire team together than for Primerica’s BIGGEST EVER celebration of leadership and opportunity in the history of the Company … the 2027 Primerica International Convention!
Conventions are an essential part of the culture and history of Primerica. There’s magic in gathering our sales force together in one place, unified in vision and purpose. This once-in-a-lifetime event will honor our past, celebrate our future and cast a vision for the next generation of growth.

When

Where
The Georgia World Congress Center & Mercedes-Benz Stadium
Accommodations - Primerica Room Blocks
Register early to take advantage of the best (and closet) hotel accommodations. Once register, don't forget to book your hotel room. We've secured room blocks at most of the major downtown Atlanta hotels. You may only book 1 hotel room per registration.
Note: A deposit may be due by your hotel on or after May 31, 2027
Georgia World Congress Center (GWCC)
- Workshops - Primerica's Convention workshops offer something for everyone. Be sure to sign up early to secure your seat for these popular workshops.
- Exhibits - At the vast, interactive exhibit hall, you'll have the chance to meet the Home Office support system, funds partners, client solutions partners, marketing and technology support, and more.
- Stores - Shop the Company Store and stock up on the latest brochures, marketing materials, and all the tools you need to succeed. Visit the Primerica Store to find logo attire and accessories that are sure to make you feel at the top of your game.
Mercedes-Benz Stadium (MBS)
- Four General Sessions - We have a packed agenda filled with larger-than-life recognition, inspiring speakers and bombshell announcements.
Register

Venue
The Georgia World Congress Center & Mercedes-Benz Stadium



