About Event

As a Primerican, there’s no better occasion to get your entire team together than for Primerica’s BIGGEST EVER celebration of leadership and opportunity in the history of the Company … the 2027 Primerica International Convention!

 Conventions are an essential part of the culture and history of Primerica. There’s magic in gathering our sales force together in one place, unified in vision and purpose. This once-in-a-lifetime event will honor our past, celebrate our future and cast a vision for the next generation of growth.

Large indoor event with a stage displaying the Primerica logo

When

July 7, 2027 – July 10, 2027
12:00 PM-10:00 PM ET
Mercedes-Benz Stadium exterior with a large Mercedes-Benz logo and a Primera banner hanging from a streetlamp.

Where

The Georgia World Congress Center & Mercedes-Benz Stadium

1 AMB Drive Northwest
Atlanta, GA 30313

Accommodations - Primerica Room Blocks 

Register early to take advantage of the best (and closet) hotel accommodations.  Once register, don't forget to book your hotel room. We've secured room blocks at most of the major downtown Atlanta hotels. You may only book 1 hotel room per registration. 

Note: A deposit may be due by your hotel on or after May 31, 2027

Georgia World Congress Center (GWCC)

  • Workshops - Primerica's Convention workshops offer something for everyone.  Be sure to sign up early to secure your seat for these popular workshops. 
  • Exhibits - At the vast, interactive exhibit hall, you'll have the chance to meet the Home Office support system, funds partners, client solutions partners, marketing and technology support, and more.
  • Stores - Shop the Company Store and stock up on the latest brochures, marketing materials, and all the tools you need to succeed.  Visit the Primerica Store to find logo attire and accessories that are sure to make you feel at the top of your game.  

Mercedes-Benz Stadium (MBS)

  • Four General Sessions - We have a packed agenda filled with larger-than-life recognition, inspiring speakers and bombshell announcements. 

Register

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Venue

The Georgia World Congress Center & Mercedes-Benz Stadium

1 AMB Drive Northwest
Atlanta, GA 30313
USA
Cheering arena crowd
championship trophies
Two people in white raise a hand and a silver trophy before a cheering stadium crowd, with “RECRUITING” glowing on the scoreboard.