November 3, 2026 (1-day)
1:00-5:00 PM Eastern
$209 USD (Members); $279 USD (Non-Members
Presented in this highly informative and timely presentation Ken Miller, CFRE from Denali Fundraising will be presenting a four-hour workshop on basic and advanced best practices for direct mail campaigns.
With the 2026 holiday season upon us, it is ever more important to have a successful direct mail program to acquire new and retain individual donors in today’s fundraising environment. This presentation will include:
- How to set up your annual mailing calendar
- 3 ways to minimize your costs
- How to correctly write a donor centric letter
- Best practices for remit and #10 envelopes
- Premiums, freemiums and the art of reciprocity
- The why and how to get a mailer match
- Appeal vs. acquisition vs. affinity mail lists
- 4 new ways to do advanced mailers and why
- Using artificial intelligence (AI) for content & delivery
By: Ken Miller, CFRE, Denali Fundraising & Grant Consultants
Course is limited to 30 participants.
A wait list will be maintained.
*Course recordings will not be available. Registration is only valid for the person who registers and cannot be shared.*
Countdown to the Event
- Days11
- Hours20
- Minutes32
- Seconds46
