AFP Deep Dive: Direct Mail Best Practices for Holiday Season Fundraising Success

November 3, 2026 (1-day)
1:00-5:00 PM Eastern
$209 USD (Members); $279 USD (Non-Members

Presented in this highly informative and timely presentation Ken Miller, CFRE from Denali Fundraising will be presenting a four-hour workshop on basic and advanced best practices for direct mail campaigns.

With the 2026 holiday season upon us, it is ever more important to have a successful direct mail program to acquire new and retain individual donors in today’s fundraising environment. This presentation will include:

• How to set up your annual mailing calendar
• 3 ways to minimize your costs
• How to correctly write a donor centric letter
• Best practices for remit and #10 envelopes
• Premiums, freemiums and the art of reciprocity
• The why and how to get a mailer match
• Appeal vs. acquisition vs. affinity mail lists
• 4 new ways to do advanced mailers and why
• Using artificial intelligence (AI) for content & delivery

 By: Ken Miller, CFRE, Denali Fundraising & Grant Consultants

Course is limited to 30 participants. 

A wait list will be maintained. 

*Course recordings will not be available. Registration is only valid for the person who registers and cannot be shared.*