EXHIBITOR DIRECTIONS
Henrico Sports Center
1 All Star Blvd. • Glen Allen, VA 23059
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OCTOBER 13 | EARLY SETUP
2:00 PM–5:00 PM
ENTER & PARK: Go to the EAST 2 side of the venue. Continue around the corner to the WHITE LOADING DOOR in the NORTH LOT. Park in the North Lot and enter through the loading door.
CHECK-IN: Look for the Registration Table inside.
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OCTOBER 14 | EVENT DAY
8:30 AM–3:30 PM
ENTER & PARK: Go to the WEST 2 ENTRANCE in the WEST LOT. Park in the West Lot and enter through West 2.
CHECK-IN: Look for the Registration Table inside.
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See attached map with arrows.
THANK YOU & SAFE TRAVELS!
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Guiding Small Businesses Through the Higher Education Procurement Journey. In today’s rapidly evolving business environment, adaptability is no longer optional—it is essential. For small business owners, particularly those seeking to do business in the higher education procurement space, adaptability is the skill that turns uncertainty into opportunity.
Higher education institutions operate within complex ecosystems shaped by changing regulations, evolving procurement policies, emerging technologies, and shifting budget priorities. To succeed in this space, small businesses must learn to respond strategically to change, adjust their capabilities, and align their offerings with institutional needs. SWaMfest 2026 places adaptability at the center ofthis journey, equipping businesses not just to react—but to thrive.
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