Explore the key trends expected to shape marketing in 2027 and learn how to translate those insights into practical strategies for the year ahead.
We’ll dive into emerging trends including AI and automation, evolving customer expectations, data-driven decision making and how audiences find and engage with content. You’ll leave with a framework for turning these trends into actionable marketing initiatives that drive measurable business results. This interactive, one-hour virtual workshop is for marketers at all levels.
Key Takeaways
- Identify the trends that matter most: Learn which emerging marketing trends are likely to have the greatest impact on your organization and how to separate lasting shifts from short-term hype.
- Build a practical 2027 marketing roadmap: Discover a simple process for prioritizing opportunities, aligning resources, and creating a marketing plan that supports business objectives.
- Turn insights into action: Leave with actionable ideas and planning tools you can immediately apply to improve customer engagement, campaign performance, and future marketing investments.
Agenda
12 p.m. Introductions
12:05 p.m. Presentation begins
12:45 p.m. Q&A begins
1 p.m. Workshop concludes
NOTE: This workshop is virtual and will be recorded. Notetakers are prohibited.