This learning series is designed for Vermont business owners who are past the start‑up phase and navigating the next stage of growth. Each session blends expert instruction, practical tools, and hands‑on work time with experienced VSJF business coaches. Participants will leave with actionable insights, refined strategies, and templates they can immediately use to strengthen their business.
To read detailed descriptions, visit the Sessions Details Page.
Series Overview
Business Sense: Marketing for Growth - [All sessions held at the Waterbury Town Offices, Steele Community Room]
A four‑part deep dive into brand development, customer insights, product design, and the full buyer’s journey.
Part 1: Building a Brand: Telling Your Story [ Was Held May 29, 2026 ]
Part 2: Know Thy Customer [ Was Held June 25, 2026 ]
Part 3: The Buyer’s Journey and the Sales/Marketing/Communications Master Plan [ September 10, 2026 | 1:00p-4:00p ]
Part 4: Product Development Road Map [ October 6, 2026 | 1:00p-4:00p ]
Business Sense: Capital & Readiness – [ Was Held June 19, 2026 ]
Understand equity, debt, grants, and how to prepare for raising capital at different stages of business growth.
Business Sense: Financial Foundations - [November 6, 2026 | 1:00p-4:00p | Waterbury Town Offices, Steele Community Room]
Build or strengthen your financial roadmap with guidance on forecasting, budgeting, and 13‑week cash flow management.
Business Sense: Leadership at Scale – [November 12, 2026 | 1:00-4:00p | Waterbury Town Offices, Steele Community Room]
Learn to lead confidently through growth, performance expectations, communication, and leadership self‑awareness.
Meet the VSJF Business Coaches
Kathy Murphy Moriarty
Carolyn Cooke
Victor Morrison
Peter Cole
Beth Gilpin
Lawrence Miller
Who Should Attend?
Businesses that meet the following criteria:
- At least $500,000 in annual sales
- At least 5 employees
- At least 3 years in business
- Past the early development stage and focused on the next stage of growth
What you'll gain
- Dedicated work time to apply concepts directly to your business
- Peer learning with other Vermont business owners
- Next‑level content delivered by experienced business coaches
- Tools, templates, and pre‑reads from our Business Sense resource series