Influencer Marketing Under the FTC Microscope: Practical Guidance for Corporate Counsel

As influencer marketing continues to evolve, corporate counsel must navigate a shifting landscape of FTC disclosure expectations, contractual controls, and brand-risk management. This discussion will address how to tailor guidance for paid partnerships versus product gifting, manage influencer resistance to prominent disclosures, and respond to challenging real-world FTC scrutiny of ambiguous brand-relationship references, including where no payment was made.

Speakers:

Ty Lord, Partner, Kilpatrick
Andrea Clark, Senior Corporate Counsel, Delta Air Lines
Joy Terrell, Client Advisor, PR Strategist & Influencer Relations Practice Lead, Jackson Spalding