Artificial intelligence is rapidly transforming the marketing profession, changing how campaigns are developed, content is created, data is analyzed, and customer experiences are personalized. As employers increasingly expect graduates to understand how to work alongside AI, marketing programs face a growing need to evolve.
In this webinar, we'll explore practical strategies for modernizing the marketing curriculum without starting from scratch. We'll discuss the AI skills today's students need, where AI naturally fits into existing courses, and how faculty can prepare graduates to think critically, use AI responsibly, and create value in an AI-first workplace.
Participants will leave with actionable ideas, real-world examples, and a framework for integrating AI into marketing education.
