Business of Optometry Art of Optical Management

Event Summary

The Business of Optometry: Art of Optical Management course was created to teach the fundamentals of managing an optical. Optical revenue represents over 50% of revenue for most private practices and understanding the business side of the optical is important. In this course you will interact with like minded colleagues and learn from Vision Source Business of Optometry faculty who are subject matter experts. 

This course will cover:

• Brand Management
• The Art of Assortment
• Retail Sales Strategies
• Pricing Strategies
• Merchandising
• Customer Experience
• Profitability & more

TRAVEL INFORMATION

AIR
Attendees are responsible for booking their own travel. Vision Source has negotiated a discounted rate through UNITED airlines click here to book your travel.

GROUND TRANSPORTATION:
Taxi, Uber and Lyft are available at the airport. 

HOTEL
We have reserved a block of rooms at Embassy Suites by Hilton New York Manhattan Times Square

Sleeping Room Rate: Starting at $299.00 USD per night 

Last day to book 2/18/25

CLICK HERE TO BOOK

 

AGENDA
The hotel is located just a quick 4 min walk to the EssilorLuxottica.

Day 1

5:00-7:00 pm Welcome Dinner and opening session at EssilorLuxottica

Day 2

7:30 - 8:00 am Breakfast

8:00 - 10:00 am  Business of Optometry Session 1 

10:00 - 10:15 am  Break

10:15 - 12:00 pm  Business of Optometry Session 2

12:00  -1:00 pm Lunch

1:00 - 2:20 pm Business of Optometry Session 3

2:20 - 2:35 pm Break

2:35 - 4:00 pm Business of Optometry Session 4

4:00 pm Wrap up and dismiss

SPEAKERS

Alex Martin OD Speaker

Alex Martin has been a Vision Source member since 2006 and currently owns 2 offices in NC. He serves as an Administration in Central NC, since 2012 and serves as a Consultant to the Vision Source Vendor Relations Team, since 2016, overseeing frame and optical merchandising vendors. He also serves as a consultant to Vision Source’s proprietary Frame Dream program, since inception, which now operates in 1,000 of our members optical dispensaries. He provides practice management consultations for iECP’s and also lectures on frame board management, optical business strategies and retail sales strategies.

Aaron Werner OD

Aaron builds on a long legacy following his father, grandfather, and great-grandfather in becoming a doctor of optometry. He is owner at Werner Optometry in El Cajon, Ca. A lifelong resident of San Diego, Aaron worked in his father's private optometry practice before earning his doctorate from the Illinois College of Optometry. In addition to caring for patients at Werner Optometry, he serves as the Sr Director of Education Vision Source.

Outside of the office, Aaron loves to hike, run, soccer, and enjoy time with his wife, 3 children, grandson, and dogs.