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Interested in attending our upcoming events? Reach out to us to get more information.
Skills employers want, Experiences students need
This free event is now available for on-demand registration and access through February 14, 2026. Once registered, the on-demand content will become available.
Marketplace Simulations offers a three-step process to prepare, measure, and guide students for marketing success.
Step 1: Practice running a marketing program
Employers demand analytical thinking, resilience and flexibility (AACSB 2025 State of Business Education Report), plus smart decisions in complex, fast-changing environments. Knowledge is only valuable if it can be put to use.
A Marketplace simulation develops these skills by placing students in a realistic marketing scenario that demands thoughtful, data-driven decisions, decisions that have very real consequences in game play.
Step 2: Assess demonstrated competencies
Employers want to see what students can do on the job, when the stakes are high and resources are limited.
Marketplace observes the work the students do, the marketing decisions they make, the outcomes of those decisions, and how they respond to those outcomes.
From these observations, Marketplace then prepares a personalized Career Readiness Report (CRR) assessing 24 competencies, including critical thinking, problem solving, deductive reasoning, learning agility, innovation, tenacity, initiative, analytical, and effort.
Step 3: Create Personal Development Plan
What you measure, students can manage.
Knowledge of one’s strengths and weaknesses is powerful.
Students can show employers real performance data—not just grades.
And they can create a Personal Development Plan to improve on their strengths and weaknesses. By feeding the CRR into AI, they can get more comprehensive PDPs and even career advice
Attend this webinar to learn how Marketplace Simulations can 1) enhance your students’ marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) use AI to create Personal Development Plans from that report.
Whether your teaching 30, 60, or 100 students, thoughtful, individualized guidance is now possible.
The best part? You don’t have to do any extra preparation, grading, or reporting yourself. Your students simply play an engaging marketing simulation, and Marketplace Simulations does the rest!