This event is now over. Sessions are available on-demand until November 7, 2024. 

Reimagine Social Media as a Business Driver

2023 brought tectonic changes to the digital landscape. ChatGPT and generative AI took the world by storm. Instagram Threads surpassed 100 M users. And Twitter got rebranded to X. Social platforms witnessed massive growth, compelling businesses to reimagine social media as a business driver. AI in social media is estimated to reach $2.16 billion in 2024, growing at 28.5% CAGR, powered by applications in platform personalization, trend prediction, ad targeting, and innovations in AI-driven customer service. 

Marketing leaders must pivot around three core outcomes – AI-led efficiency, saving costs via unification and redefining social media by moving from the sidelines to the center of your business. To win today’s customers, you must bring social to the forefront. 

Keeping this in mind, Sprinklr has partnered with the American Marketing Association (AMA) to bring the 2nd edition of the social media technology bootcamp. This bootcamp will feature nine live and immersive sessions to guide you on the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape.  

By the end of the bootcamp, we will equip you to navigate the complex social media marketing landscape with three takeaways: 

• Building efficient and scalable social enterprise (powered by AI) 
• Proving the value of social media and tying it to real business impact. 
• Going beyond engagement to enhance CX on social (impacting customer service, paid campaigns, product roadmap) 

9 Live Sessions. 30 Minutes Each. Immersive Learning.

Who says you can’t gain impactful knowledge in a short amount of time? These nine sessions will be hands-on deep dives into leveraging the latest social media tools. You’ll see how to activate AI-powered capabilities across listening, publishing and engagement. You’ll leave understanding how to navigate massive disruption and be a step ahead of your competitors.

• Live every Tuesday March 12 – May 7 at 10 AM CT / 4:00 PM BST / 5:00 PM CET.
• See the "Sessions" list below for more details.
• Attend three or more live sessions and receive a Certificate of Completion.
• A drawing will be held after each session for a $75 Amazon gift card.

Sprinklr Social: Don’t forget to grab your 30-day free trial.

Who Should Attend?

• Marketing leaders who want to elevate social media performance with new investments across AI in social media. 
• Social media leads looking to hyper-personalize their social content marketing with AI. 
• Product and Insights leaders who wish drive growth via informed decisions. 
• Digital leads looking to scale and evolve their social media technology. 
• Paid Media Buyers and Analysts who want to optimize their social media investments with AI. 

Disclaimer

1. To be eligible for the completion certificate and Amazon drawing, the incumbent should register with organization email and should be a working professional. Due to high demand, we are unable to accommodate HR professionals, students and self-employed professionals at this time.
2. Please reach out to AMA or your Sprinklr account executive for more details