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How to Drive AI Visibility with Press Releases and Earned Media
This free event is now available for on-demand registration and access through December 29, 2026. Once registered, the on-demand content will become available.
AI search is changing how buyers discover brands. If your content isn’t showing up in AI-generated answers, you’re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong.
For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers.
In this session, we’ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.
You’ll learn:
- How press releases and earned media drive visibility (and pipeline)
Why placements and mentions now influence more than awareness. - How to optimize content for discoverability
Simple, practical ways to structure and optimize press releases and campaign content so they’re credible and easy for AI engines to surface. - How Bulleit Group turned AI-optimized press releases into measurable revenue growth