Join Marc Pritchard, the Chief Brand Officer of Procter & Gamble, and AMA's CEO, Bennie F. Johnson, for a conversation to explore marketing strategies, practices, and learning that will shape the future of the profession. 

The AMA is bringing together industry leaders and academics to advance marketing education. Join us for a thoughtful dialogue that will:

• Advance marketing education by allowing academics to engage with executives who are shaping the profession.
• Nurture marketing theory and research by giving scholars access to first hand accounts of the challenges facing leading executives.
• Support industry thought leadership and community interplay by bringing together industry leaders and academics to build the future of the profession.