Privacy Sells: The Value US Consumers Place on Privacy

Would you like to know how many US customers you can win by doing privacy well? Or how many you will lose if your privacy lets your organization down?

Securys, a specialist data protection and privacy consultancy recently commissioned Kantar to survey more than 3,000 consumers across continental US to investigate how privacy impacts buying decisions and brand loyalty.

The research results reveal how much US consumers care about privacy and how it impacts their behaviours in various markets.

During this webinar, Ben Rapp, Founder and Principal at Securys reveals detailed results from the recent Privacy Made Positive® research, highlights what the findings mean for US customer-facing businesses and outlines how privacy can be used as a competitive advantage.

He is joined on the panel by Adara Bowen, Executive Vice President Growth and Strategy at the American Marketing Association; Amy Nixon, the Senior Vice President Strategy at 9Rooftops Marketing; and Joana McKenna, CEO of Jane.com.

Together, the panel reviews the research findings and considers the actions marketers should be taking now to build brand trust, drive increased customer loyalty and boost revenues.

Webinar registrants will receive the eBook with the detailed US research findings.