Marketing Kit for Exhibitors
Strategic steps to effectively promote your event participation
Boost your brand's visibility and elevate event engagement by strategically leveraging your marketing channels in the lead-up to the event
Generate your personalized registration link
- Use our Marketing Link Generator to create a custom registration link.
- This tool allows us to track candidate sign-ups from your promotional efforts and provides valuable insights into the effectiveness of your outreach.
Optimize university recruitment channels
- Ensure your event is listed on your university’s recruitment and events calendar, complete with the registration link, to maximize visibility among your target audience.
Email local candidates
Reach out to candidates in your database two to four weeks before the event:
- Share details about the event.
- Highlight your participation.
- Provide the registration link to encourage early sign-ups
Pre-Event Candidate Email
Send a targeted email to the registered candidates list three to five days before the event:
- Introduce your on-site representative(s).
- Share how attendees can interact with your team.
- Provide important information about your program or offerings.
Promote on social media
Post about your involvement on your social media platforms starting two to four weeks before the event:
- Highlight key aspects of the event.
- Showcase your team’s expertise.
- Include visuals and the registration link to increase engagement.