The Championship Formula for AI Success: Executive Breakfast & PGA TOUR Championship Experience

Join Insight and Microsoft for an exclusive executive experience that pairs practical AI leadership insights with one of golf's premier championships. 

We'll start the day at the Microsoft Innovation Hub in Atlanta with breakfast and an interactive discussion focused on helping organizations move beyond AI experimentation and drive measurable business outcomes. Drawing from Insight's own transformation journey as a Microsoft Customer Zero, we’ll explore what it takes to scale AI with confidence — from governance and adoption to long-term business value. 

Like any championship run, success requires more than a strong start. You'll hear lessons learned from large-scale AI transformation and gain practical strategies for turning early momentum into sustainable results across the enterprise. 

After the session, we’ll travel to East Lake Golf Club for a premium PGA TOUR Championship experience. Enjoy championship golf from a private hospitality suite overlooking the iconic 18th green, complete with full food and beverage service and the opportunity to watch the crowning of the 2026 FedEx Cup Champion.

What You'll Learn 

• How leading organizations move from AI experimentation to enterprise-wide adoption
• Common barriers that slow AI initiatives and strategies to overcome them 
• Best practices for balancing innovation, governance, and security 
• Approaches for driving user adoption and lasting organizational change 
• Lessons learned from a large-scale AI transformation journey