As budget season approaches, marketing teams need more than campaign results — they need a business case the C-suite will believe. This workshop shows marketers how to translate creative work, operational efficiency and performance metrics into the financial language executives use to approve investment. Drawing on Lean Six Sigma principles and executive-level budget insight, Leigh Ann Jacobson will share how marketers can uncover hidden inefficiencies, strengthen their ROI story and position marketing as a revenue engine—not a cost center.

Key Takeaways

1. Translate marketing impact into executive language: Learn how to align marketing KPIs with strategic plans, financial priorities and long-term organizational sustainability.
2. Identify the metrics that matter to the C-suite: Gain insight into the proof points senior leaders look for when evaluating budget requests during high-stakes fiscal cycles.
3. Use Lean principles to increase marketing capacity: Discover how Lean Six Sigma tools can help marketing teams reduce workflow waste, scale output and improve operational efficiency without increasing headcount.

Agenda

12 p.m. Introductions
12:05 p.m. Presentation begins
12:45 p.m. Q&A begins
1 p.m. Workshop concludes

NOTE: This workshop is virtual and will be recorded. Notetakers are prohibited.