This free event is now available for on-demand registration and access through December 24th, 2026. Once registered, the on-demand content will become available.
Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who don’t. Non-identity users still believe they can be effective overall, but that belief starts to unravel when they look more closely at how their marketing actually performs.
In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.
Key Takeaways:
Registrant Information
Please note: A business email is preferred. We use two-step verification to protect you and will send a verification code via email when you log into the event.
