The Identity Gap: How Marketers Perceive Success and Where It Breaks Down

Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who don’t. Non-identity users still believe they can be effective overall, but that belief starts to unravel when they look more closely at how their marketing actually performs.

In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.

Key Takeaways:

• A data-driven look at how marketers using identity resolution outperform those who don’t
• The biggest roadblocks marketers face when using identity resolution and how to overcome them
• The tools, platforms and data strategies marketers are using to deliver more connected moments