2027 Strategic Plan: Fort Myers Industry Session

Help shape the future of Florida tourism. Join VISIT FLORIDA for an interactive working session focused on the development of the 2027–2031 Strategic Plan and a new approach to gathering ongoing industry input. These sessions are designed to bring together engaged voices representing the full breadth of Florida’s tourism ecosystem, from those who serve visitors directly to those that strengthen their communities through organizations such as Chambers of Commerce. Participants will contribute their unique perspectives on the opportunities and challenges shaping tourism across the state today and in the future. These sessions are designed to ensure a diverse cross-section of the industry is accounted for across the state including voices from the lodging, restaurant, and attractions industries, and more. Insights gathered will directly inform the development of VISIT FLORIDA’s new four-year strategic plan. Lunch will be provided, sponsored by Hyatt Regency Coconut Point Resort and Spa and the Greater Fort Myers and Sanibel-Captiva Chamber of Commerce.