Monday, June 22

11:30–12 PM

FQ Beach
73 Bd de la Croisette,
06400 Cannes 

In partnership with

Connected commerce: buy the feeling

The best commerce experiences don’t feel like commerce at all. They feel like discovery, community, and culture, creating moments people genuinely want to be part of and remember. This session explores how AI and connected technology are reshaping the way brands show up in people’s lives: more intuitive, personal, human, and seamlessly woven into everyday experiences.​

• Nyma Quidwai, VP of Client Services and Inventory Partnerships, VIZIO
• Jess Shuraleff, Director, Head of US & Canada Sales, Uber Advertising
• Danielle Betras, Head of Revenue, Wirecutter, New York Times (Moderator)

Monday, June 22

4–4:30 PM

Hôtel Barrière Le Majestic

In partnership with

Variety Brand Entertainment for Fans, Presented by Walmart Connect

Succeeding at the intersection of culture, creativity and commerce

Entertainment is becoming a canvas to tell richer, more culturally resonant stories across screens and through IRL experiences, turning engagement into genuine fandom. Hear from media, brand and creative leaders to understand how audience impact is strengthening through branded content, multiplatform storytelling, shoppable programming, immersive live moments and more. 

• Seth Dallaire EVP and Chief Growth Officer, Walmart Inc.
• Tim Ellis EVP and Chief Marketing Officer, NFL
• Han Wen Chief Digital and Marketing Officer, L’Oréal USA
• Dustee Jenkins, Chief Public Affairs Officer, Spotify
• Cynthia Littleton Co-Editor-in-Chief, Variety (Moderator)

Rooftop reception to follow: 4:30–6 PM 

Invite only

Tuesday, June 23

9:30–9:45 PM

Château de la Croix des Gardes
145 Boulevard Leader
06150 Cannes

Shelly Palmer AI innovation breakfast

AI is transforming how people discover, evaluate, and purchase products, accelerating the convergence of marketing, commerce, media, and customer experience. In this fireside conversation, William White, Chief Marketing Officer of Walmart U.S., and Ryan Mayward, SVP and GM of Walmart Connect U.S., will discuss how AI, data, technology, and creativity are reshaping the customer journey and redefining how brands drive growth. Drawing from both the marketer and media platform perspectives, they will explore how organizations can better understand customer intent, create more relevant experiences, and deliver measurable business outcomes.

• Ryan Mayward, General Manager and Senior Vice President, Walmart Connect U.S. 
• William White, Chief Marketing Officer of Walmart U.S.

Invite only

Tuesday, June 23

4–4:30 PM

Hôtel Barrière Le Majestic

Scaling advertiser access: unlocking commerce-driven audiences 

As platforms like Walmart extend real purchase signals beyond owned environments, this session unpacks how deterministic commerce data and closed-loop measurement are reshaping media by enabling precise targeting and directly linking impressions to business outcomes. 

• Alia Lamborghini, Senior Vice President, Global Revenue, Yahoo DSP
• Bill Wise, Chief Executive Officer, Mediaocean    
• JiYoung Kim, Chief Transformation Officer U.S., WPP Media
• Michael Barrett, Chief Executive Officer, Magnite 
• Ryan Mayward, General Manager and Senior Vice President, Walmart Connect U.S. (Moderator) 

Rooftop reception to follow: 4:30–6 PM 

Invite only - doors open at 3:45 PM

Wednesday, June 24

11:30–12 PM

Equativ Yacht
Jetée Albert Edouard,
Curiosity Yacht

Clicks to conversions: designing creative that closes the loop

In commerce media, creative doesn’t just capture attention—it drives transactions. The real unlock happens when creative, media, and transaction data work together to close the loop.

This panel explores how high-performing creative translates into real-world sales. From shoppable video and retail media to CTV and seamless checkout, we’ll unpack how brands design experiences that convert. Attendees will learn which creative drives spend, how to scale insights across channels, and how to remove friction at the moment of purchase. If impressions are the starting point, conversion is the goal—this session shows how to bridge the gap.

• Edric Chan, Group Director, Creative Solutions, Walmart Connect

Wednesday, June 24

12–12:30 PM

FQ Beach
73 Bd de la Croisette,
06400 Cannes 

In partnership with

Beyond the buy: turning media into meaning

In today’s dynamic media landscape, brands have more opportunity than ever to create meaningful connections at scale. From premium streaming and CTV to creator partnerships and cultural moments, every touchpoint is a chance to spark dialogue, deepen trust, and show up with relevance. Join leaders who are reimagining media as a long-term growth engine rooted in cultural fluency, real-world behavior, and measurable impact. 

• Lara Barmish, Group Director, Head of Consumables, Walmart Connect 
• Sara Badler, Chief Advertising Officer, North America, Guardian News and Media, The Guardian
• Nili Klenoff, Executive Vice President, Mastercard Commerce Media, Mastercard
• Kristina Shepard, Executive Vice President, Streaming and Performance Sales and Partnerships, NBCUniversal 
• Alexandra Steigrad, Media Reporter & Columnist, New York Post (Moderator)

Wednesday, June 24

12:30–1 PM

FQ Beach
73 Bd de la Croisette,
06400 Cannes 

In partnership with

Uniting through the game: sports as cultural connector

Sport is one of the most powerful shared experiences in our culture. This conversation explores how leaders are using sport to reflect culture as it’s lived today, from identity to values to shared moments. The focus is on relevance, not reach, and on creating connection that extends beyond competition.

• Gina Ballenger, Group Director, Creative Solutions, Walmart Connect
• Anne Marie Nelson-Bogle, Vice President, YouTube Ads Marketing, Google
• Jamie Stenziano, Exectuve Vice President & Head of Tech, Media and Telecom, Ipsos
• Alix Teppel, Head of Brand Partnerships & Marketing, Paramount Sports Entertainment
• Vanessa Buenger, Head, Creative Strategy, The Female Quotient (Moderator)

Wednesday, June 24

3–4 PM

GWI Yacht 

Does Gen Z really exist?

The generational marketing industry is worth billions. GWI's data asks the harder question: does the label hold up? Emotional state, life stage and context predict behaviour better than birth year.

• Jon Gibs, Group Director, Media Insights, Walmart Connect
• Jason Mander, Chief Insights Officer, GWI  
• Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc.  

Wednesday, June 24

4–4:30 PM

Hôtel Barrière Le Majestic

From culture to cart: creativity that converts 

Creativity is no longer a layer on top of commerce; it’s the engine driving it. This discussion examines how creativity, cultural relevance, and data-driven insight power modern retail by turning everyday moments into meaningful customer connections that drive commerce. 

• Jacques Hagopian, Senior Vice President, Procter & Gamble North America Brand Operations 
• Shakir Moin, President, Marketing, Coca-Cola North America
• William White, Chief Marketing Officer, Walmart U.S.
• Khurrum Malik, Vice President of Business and Product Marketing, Walmart Connect (Moderator) 

Rooftop reception to follow: 4:30–6 PM 

Invite only - doors open at 3:45 PM

Thursday, June 25

9:15–9:45 AM

Journal House
61 Bd de le Croisette,
06400 Cannes, FR

In partnership with

From retail media to results: proving what works 

Walmart Connect executives will participate in a session hosted by Deloitte at WSJ Journal House Cannes.

Retail media is expanding beyond the point of sale. In this conversation, we’ll examine how first-party data, creative formats and in-store touchpoints can better measure impact across the full customer journey — connecting advertising to real business outcomes, improving performance and responding to rising expectations for transparency, efficiency and clear accountability across sales channels.

• Ryan Mayward, General Manager and Senior Vice President, Walmart Connect U.S. 
• Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America 
• Stacy Kemp, Executive Lead CMO Program and Principal, Deloitte Consulting LLP 
• Willem Marx, Host, The Trust, Wall Street Journal  (Moderator)

Invite only 

Monday, June 22–Wednesday, June 24

9-3 PM

Hôtel Barrière Le Majestic

Walmart Connect Studio 

Walmart Connect Studio is live from Cannes — bringing together the leaders shaping what’s next in retail media, creativity, and commerce.

Monday, June 22–Thursday, June 25  

8:30AM–5:30PM

FQ Beach

In partnership with

Le Marché at FQ Beach  

Forgot your favorite eye patches at home? Feeling a little dehydrated after the hot Cannes soleil? Don’t worry — Walmart Connect & FQ have you covered.

Stop by Le Marché at FQ Beach, a marketplace-style experience stocked with beauty essentials, fresh fruit, hydration packs, snacks, and more to help you refresh, recharge, and get ready for another round along the Croisette.

Hôtel Barrière Le Majestic

Penthouse, 7th floor
10 Bd de la Croisette, 06400 Cannes, France

FQ Beach

Hôtel Martinez Beachfront
73 Bd de la Croisette 06400 Cannes, France