Bring a challenge. Leave with a strategy

Bring a real challenge from your work. Over 9 weeks, develop the strategy, pressure-test it with faculty and peers, build stakeholder support, and leave with a path to implementation.

9 weeks applied strategy residency
12-15 Leaders
1 real challenge
8 live sessions
Industry faculty
peer pressure-testing
selected case studies
Industry conversations
Three modules one continuous journey
Module 1

Find the business problem behind the marketing request. Test assumptions and possible futures. Build recommendations the business can act on.

Module 2

Translate strategy for senior decision-makers. Navigate organizational dynamics. Build the influence, resources and support needed to move forward.

Module 3

Build trust, navigate resistance and introduce new ways of working. Make your leadership contribution visible as change takes hold.

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BUILT FOR MARKETERS READY TO MOVE BEYOND EXECUTION.

9 weeks
Two formats

Learn from Leaders

The Strategy Residency is taught by senior marketing and business leaders who have shaped strategy, won buy-in and led teams through AI-driven change. Each instructor brings real-world experience to the table and challenges you to apply it to your own workplace challenge.

Anita Ezediunor

MBA
Director, Retention Marketing
Sephora

Basil Hatto

MBA
SVP, Product & Growth
NPDigital Canada

Chris Spavin

National AI Literacy & Enablement Leader
KPMG

Janice Lee

COO & Client Success Lead
Dotfusion Technology, Inc.

Jonathon Brown

Chief Growth Officer
TrendHunter

Matt Chong

Senior Partner, Marketing Regional Lead, CM
Sage

Max Rakov

MDes, PMP
Principal, Immediate Past President
AMA

Nathan Yeung

fCMO and AI Implementation Leader
Find Your Audience

Nicole Hrinco

President
American Marketing Association

Sue Jackman

Executive Vice President, Marketing & Growth
CITIZEN RELATIONS

Tanya Kreinin

Chief Marketing Officer
University of Toronto

Vivian Ip

Founder
Global Cultural Leadership

Sabaa Quao

Chief Innovation Officer
Arima

Mansi Vagt

Global Brand Leader, Chief Expert In Residence
DMZ

Robert MacLean

Reputation Management Expert
MacLean PR & Corporate Communications
IBM Office 2

Register by:

January 10, 2027 9:59 p.m. ET