Welcome,
This year so far has proven more challenging than any of us could have anticipated. We’re operating in a tough economic environment, which is playing out on the global stage every day. This change is stressing out an already stressed consumer. While operating conditions are less than ideal, it is important to remember that what makes Zaxbys strong hasn’t changed. Our core values, our culture, what our brand stands for, and the way we serve our guests continue to define us. We’re not chasing trends or trying to become something we’re not. Instead, we’re focused on executing our fundamental strategy—deeper and with more intentionality than ever before.
This strategy is grounded in the 5 big moves we introduced at conference last year:
- Creating relevant product and marketing innovation supported by strong advertising and media
- Scaling loyalty to drive frequency and profitability
- Expanding geographically to grow share and strengthen the flywheel
- Remodeling restaurants to modernize the brand and drive incremental sales
- Implementing AI-powered digital menu boards to improve drive-thru throughput and check
We’ve made meaningful progress across each of these areas, and they remain the foundation of how we win.
The pressure in our industry is real, but so is our opportunity. We have a clear plan, a strong system, and the discipline to stay focused on what matters most.
Zaxbys is built for this moment—and we’re ready to meet it head on.
We look forward to sharing with you at this year's conference how we will continue to navigate an increasingly difficult landscape to come out on top. Historically, when we have come together, we have willed our ambition onto the marketplace. This time will be no different.
As always, thank you for being the most important part of what we’re building.
— Bernard
Network with fellow attendees
Learn what's new with the brand
Explore with our Vendors
Rock out at the closing party
