Join speaker Bradley Akubuiro, author of Faster. Messier. Tougher. for this interactive session on handling Corporate Crisis.
Bradley Akubuiro is a Partner at Bully Pulpit International (BPI), where he leads corporate reputation and crisis management for some of the world’s most notable brands. Previously, he was Chief Spokesperson and Head of Global Media Relations for Boeing, guiding the aerospace giant during the 737 MAX crisis and COVID-19. He has also led global media relations and public affairs for the Fortune 50 company formerly named United Technologies, advised Reverend Jesse Jackson Sr., and served as a governance reform consultant in post-conflict Liberia.
A nationally recognized expert, Bradley has been quoted by outlets like Bloomberg, Axios, and The Boston Globe, and his columns have been featured in Forbes, Business Insider, and Inc. Magazine where he is a regular columnist. He is the author of Faster. Messier. Tougher. Crisis Communication Strategies in an Era of Populism, AI, and Distrust. In 2022, Bradley was named 40 Under 40 by both PRWeek and Crain’s Chicago Business. He serves on the boards of The Institute for Public Relations and The 19th News, and Northwestern University’s Medill School where he is also an adjunct lecturer. Bradley is driven by a belief that communication is a vehicle for systemic change.
In addition to sharing his experience, Bradley will share the key concepts from his book to help us define Internal Audit’s role in supporting management with reacting to – and hopefully prevent corporate crisis! Bring your own concerns and examples for discussion.
Faster: Organizations no longer have the ability of waiting for perfect information before responding - What happens when management has 30 minutes—not 30 days—to make a decision?
Messier: Gone are the days when risks could be nice and neatly categorized and assessed in isolation. What happens when a cyber incident becomes a legal issue, a reputational threat, and a board concern all before the investigation is complete?
Tougher: Trust is a valuable control for organizations. Organizations can communicate facts accurately and still fail to earn stakeholder confidence. What role does Internal Audit play in evaluating controls that support credibility, accountability, and stakeholder confidence?
Before the Storm: Most organizations focus on managing a crisis after it begins. But what if Internal Audit could help identify warning signs before a crisis emerges?
Offers 2 CPEs.