OrthoDentistry®
Building a Growth Engine Inside Your Practice
MasterKey/OB CE Revival • Orlando, FL • August 6, 2026
2 Hours of Evening CE | Hosted by Dr. Seth Calish
Doors Open at 5:30 p.m.
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Event Location:
AC Hotel Downtown Orlando
333 S. Garland Ave, Orlando, FL
The event is on the 19th floor
TAKEAWAY
This isn’t about adding a service… It’s about building a system for growth.
Learning Objectives
Understand the evidence supporting excellent orthodontic outcomes achieved by nonspecialists.
Recognize how collaboration leads to predictable outcomes and highly satisfied (“raving fan”) patients.
Develop the ability to conduct orthodontic screenings to identify appropriate patients within your practice.
Learn strategies to position your enhanced practice at the forefront of your market to increase patient awareness.
Appreciate the role of orthodontics as a gateway to more comprehensive and higher-quality dentistry.
Explore how to create a culture that fosters both clinical success and team enjoyment.
CE LECTURE #1
Presented by, Dr. Dan German
Confidence to Begin: The Clinical Case for OrthoDentistry
What OrthoDentistry is and why the movement is growing so fast:
Why GPs hesitate… and why they shouldn’t:
The recipe for successful integration:
Clinical predictability of clear aligners in a GP or pediatric setting:
Expansion—What is possible in your practice
TAKEAWAY
You can DO THIS—and do it at a high clinical level—with the right support!
CE LECTURE #2
Presentrd by, Dr. Mike Grossman
Turning Opportunity Into Demand: Marketing Your Orthodontic Services
Mining your existing patient database:
Internal marketing systems that actually work:
External & community positioning:
Leveraging technology and modern patient expectations:
Positioning orthodontics as part of comprehensive care, the language shift that changes acceptance rates
TAKEAWAY
The demand is already there—you just need to activate it!
CE LECTURE #3
Presented by, Dr. Craig Hewitt
It Takes a Team: Building Alignment, Energy & Execution
Why orthodontics becomes a huge growth engine with team buy-in:
Creating a culture of ownership:
Training the entire team front to back:
Financial confidence at the staff level
TAKEAWAY
Your team isn’t support—they ARE the engine!
CE LECTURE #4
Presented by Dr. Patti Swaintek-Lamb
Beyond Orthodontics: Unlocking More Dentistry Through OrthoDentistry
How ortho opens doors to esthetic dentistry, airway, prosthodontics, and patient referrals
Why ortho patients say yes to more dentistry:
Lifetime value of a more involved patient:
The “Gateway Effect”
TAKEAWAY
Orthodontics doesn’t just add revenue—it multiplies opportunities!
OrthoDentistry® | MasterKey/OB CE Revival | Orlando, FL | August 6, 2026
AC Hotel Downtown Orlando
333 S. Garland Ave, Orlando, FL
The event is on the 19th floor
