DISCUS Annual Conference 2027 

March 15-17, 2027 | Omni Shoreham Hotel | Washington, DC 

Where the Spirits Industry Comes Together 

Join industry leaders, innovators, policymakers, and decision-makers at the premier gathering of the distilled spirits industry. The 8th Annual DISCUS Conference brings together the people and ideas shaping the future of our business for three days of high-impact content, strategic networking, and unparalleled access to the conversations driving our industry forward. 

In a time of rapid market change, evolving regulations, global trade challenges, and emerging competitive threats, there has never been a more important moment to come together in our nation’s capital. 

Whether you're looking to strengthen your business, gain a competitive edge, expand your network, or influence the future of the industry, the DISCUS Annual Conference is the place to be. 

Insight. Strategy. Leadership. 

Hear directly from CEOs, senior executives, policymakers, industry experts, and emerging innovators as they tackle the biggest opportunities and challenges facing the spirits sector. 

From shifting consumer trends and marketplace disruption to tariffs, intoxicating hemp, regulatory developments, and advocacy priorities, you'll gain practical insights and forward-looking strategies that can help position your business for success. 

With dynamic general sessions, candid executive discussions, and interactive breakout sessions, you'll leave informed, inspired, and prepared for what's next. 

Connections That Matter 

The DISCUS Annual Conference is where relationships are built, partnerships are formed, and business gets done. 

Connect with colleagues from across the spirits ecosystem through exclusive receptions, networking events, and informal gatherings designed to spark meaningful conversations. Whether you're reconnecting with longtime industry partners or meeting new contacts, you'll make connections that can benefit your business all year long. 

From boardrooms to cocktail receptions, nowhere else can you access such a concentrated gathering of industry leaders and decision-makers. 

Explore the Trade Show 

Discover the products, services, and solutions helping drive innovation across the spirits industry. 

Featuring leading producers, suppliers, service providers, and industry partners, the conference trade show offers unparalleled opportunities to engage directly with executives, influencers, and buyers from across the sector. 

Interested in elevating your brand presence? Sponsorship opportunities are available. Contact membership@distilledspirits.org for more information. 

NEW: This year check out the following opportunities available following the Conference. Make the most of your travel and take advantage of already being in D.C. to get some additional training for you or your team! Add to your conference registration during check out to register. Send questions about either opportunity to education@distilledspirits.org.

Built to Coach

March 17-18, Washington, DC

Total hours: 10 in person hours of instruction in DC and 1 virtual hour.

A hands-on leadership development program that equips managers with practical coaching skills to improve performance, deliver effective feedback, and develop high-performing teams.

Led by Brooks E. Scott, MCC, Master Certified Coach and founder of Merging Path Coaching.

What you'll learn:

• Lead effective coaching conversations
• Deliver Feedback with confidence
• Navigate difficult conversations
• Drive accountability and growth

Cost:              Early Bird      Standard 

DISCUS Member $1675    $1775

Non-Member       $1875    $1975

 WSET Level 3 Spirits Award

Recognized globally as one of the industry's most respected credentials, this advanced qualification is ideal for spirits professionals looking to deepen their expertise and sharpen their tasting skills. Explore how production methods influence style and quality, compare spirits across major categories, and master advanced tasting techniques while learning from expert educators and sampling world-class spirits. Don't miss this rare opportunity to elevate your knowledge and credibility in the beverage alcohol industry. Offered only once a year!

Virtual Course: January 4 – March 7, 2027

In-person tasting tutorial: March 18, 2027 — DISCUS, Washington, DC

In-person examination: March 19, 2027 — DISCUS, Washington, DC

Register by December 18, 2026

Cost: $995

Prerequisite: WSET Level 2 Award in Spirits or equivalent knowledge.

Stay at the Heart of the Action

Reserve your room at the iconic Omni Shoreham Hotel and stay where the industry gathers. 

Conference Rate: $359 + taxes per night
Room Block Deadline: February 15, 2027 

Book Your Hotel Room Here

Join Us in Washington, DC 

The conversations that shape the future of the spirits industry happen here. Don't miss your opportunity to be part of them. 

Register today and secure your place at the industry's leading conference. 

Press Inquiries
Members of the media interested in attending should contact press@distilledspirits.org regarding credential availability.